> reading a book in one format or another in the last 12 months That study is a binary "read at least one book at all or read 0", doesn't indicate how many boo

> reading a book in one format or another in the last 12 months That study is a binary "read at least one book at all or read 0", doesn't indicate how many books the people who made it through one book finished. I would not call someone who reads one book a year an avid reader.