One problem I see people make is to present the solution before the problem. Nerds often have a tendency to be hyper focused on the details of the solution bec

One problem I see people make is to present the solution before the problem. Nerds often have a tendency to be hyper focused on the details of the solution because that's the most fun part and the part they have directly thought about intensely. Many people "up the chain", or in general who don't have intimate details of the problem space may not grasp why such a solution is needed. So starting off with it doesn't resonate with them. I've found its better to first tell the story of "what got us here", that led to this solution. If you do it right, you'll see the "a ha" moment go off in people's faces and they're right with you.