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Haven't you noticed that the word "recycle" is used here in the exactly opposite way than it should be? https://www.merriam-webster.com/dictionary/recycle https
by pms 7y ago
Haven't you noticed that the word "recycle" is used here in the exactly opposite way than it should be?
https://www.merriam-webster.com/dictionary/recycle https://www.merriam-webster.com/dictionary/recycle
This is purposeful marketing misinformation. The goal here is to incentivize a naive customer, apparently including you, to make their devices non-reusable and to buy new devices. This has nothing to do with recycling, yet Sonos purposefully uses this word, because in this way they achieve their goal.
This isn't even a new technique. Unfortunately, it's widespread. Yet another example of greenwashing:
https://en.wikipedia.org/wiki/Greenwashing https://en.wikipedia.org/wiki/Greenwashing