"individual data" is what makes all the difference here. Once you have the individual tv viewership data you can build products like - - tv to digital re-target

"individual data" is what makes all the difference here. Once you have the individual tv viewership data you can build products like - - tv to digital re-targetting - tv ad to actual sale/visit attribution - ad campaign performance analytics - in-tv targetted ads - show/ad ratings - and many more reports you can sell these products to broadcasters, brands, ad agencies, tv show producers and even to election campaigns !!