I guess part of the problem is brand recognition. 95% of a TV is the screen, and Samsung, LG, Sony and perhaps a couple of others own that market between them.

I guess part of the problem is brand recognition. 95% of a TV is the screen, and Samsung, LG, Sony and perhaps a couple of others own that market between them. I see neither Samsung, LG, nor Sony getting on board, so you'd have to be buying their panels and do a good job with the electronics for people to but then. That's fine in the ultra-premium space, the price to the consumer will cover the R&D, but mainstream, you'll just be Hannspree or something that has good panels but nobody knows our cares about you.