Why do you want a generic shortened url in the first place unless you're running an ad/analytics firm? Maybe the site showing you how to make shoo-fly pie has

Why do you want a generic shortened url in the first place unless you're running an ad/analytics firm? Maybe the site showing you how to make shoo-fly pie has a shorter domain, like `shoof.ly/12345`, which resolves to the exact thing. No need to use URL shortening as a service unless you want to give other people your data. (See auto-shortened sharing urls: yt.be for YouTube, fb.me for Facebook)