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(from a woman who shops a LOT): mens shirt and pants sizes are fairly standard - thats a good thing for this business. As long as you collect ppl's sizes, most

by mitali 16y ago

(from a woman who shops a LOT): mens shirt and pants sizes are fairly standard - thats a good thing for this business. As long as you collect ppl's sizes, most things should fit. I would also consider having a style-determinant upfront. Like: do you want to look like mark zuckerberg, larry ellison, or sergey brin for example if geeks are your target audience (if not, use celebs.) at least this will generally put the clothes you send in the right ballpark of what that guy dresses like. although if he dresses like larry ellison he probably has his personal shopper and a wardrobe of armani and wouldnt be using this service! :) my biggest concern with this business is that if its successful you actually make yourself redundant. meaning if ppl really like the shirts you send them, and say they're H&M - well they just decide to shop in H&M from then on and stop paying for you. Your retention rate is inversely proportional to how good your product is - thats bad business.

bernieyoo 16y ago
Thanks for the feedback! Great idea. Our thought is that there's value-add in having a fashion-aware person pick out clothes for you - so in your H&M example, for someone like me simply knowing the brand isn't enough, I would appreciate someone picking out specific shirts or pants from H&M. I also typically only go shopping once a year, so not having to shop would be a big convenience.
- mitali 16y ago
  i definitely see value in someone else picking clothes out for ppl who either hate to go shopping or dont have any sense of style. one other idea for you - you should combine this with a secret shopper business. brands will actually pay people to shop as "customers" in their stores so they collect feedback on how their employees behave, if the store was organized etc. i used to do this in college. your shoppers could also be secret shoppers - thats an extra revenue channel for you while they are out buying geeks their clothes! we should talk btw if you want to do this for real: mitalip AT gmail
NickPollard 16y ago
Men's shirt and pants sizes aren't really that standard - in the UK at least, all we have is waist size and inside leg for pants, and neck size for shirts (or S/M/L/XL for T-shirts). The actual cut of men's clothes can vary a lot, and as a programmer who has recently become a lot more interested in clothing and style, I can tell you right now the number one thing that makes clothes look good is fit. Anyone here who is wanting to improve their wardrobe, you don't need to buy anything fancy, any special materials or designer labels, just get something that fits. This doesn't just mean that it's big enough to put on without squeezing you, or small enough that it's not draping like a tent, but that it is the right size in all dimensions. Check for things like how wide the shoulders are, how tight the sleeves, length of the sleeve, length of the body, and any tapering. Just comparing something like a plain-black Tee from various high street retailers in the UK, some will fit you much better than others, dependent on your body shape.

by mitali 16y ago

bernieyoo 16y ago

Thanks for the feedback! Great idea. Our thought is that there's value-add in having a fashion-aware person pick out clothes for you - so in your H&M example, for someone like me simply knowing the brand isn't enough, I would appreciate someone picking out specific shirts or pants from H&M. I also typically only go shopping once a year, so not having to shop would be a big convenience.

mitali 16y ago
i definitely see value in someone else picking clothes out for ppl who either hate to go shopping or dont have any sense of style. one other idea for you - you should combine this with a secret shopper business. brands will actually pay people to shop as "customers" in their stores so they collect feedback on how their employees behave, if the store was organized etc. i used to do this in college. your shoppers could also be secret shoppers - thats an extra revenue channel for you while they are out buying geeks their clothes! we should talk btw if you want to do this for real: mitalip AT gmail

NickPollard 16y ago

Men's shirt and pants sizes aren't really that standard - in the UK at least, all we have is waist size and inside leg for pants, and neck size for shirts (or S/M/L/XL for T-shirts). The actual cut of men's clothes can vary a lot, and as a programmer who has recently become a lot more interested in clothing and style, I can tell you right now the number one thing that makes clothes look good is fit. Anyone here who is wanting to improve their wardrobe, you don't need to buy anything fancy, any special materials or designer labels, just get something that fits. This doesn't just mean that it's big enough to put on without squeezing you, or small enough that it's not draping like a tent, but that it is the right size in all dimensions. Check for things like how wide the shoulders are, how tight the sleeves, length of the sleeve, length of the body, and any tapering. Just comparing something like a plain-black Tee from various high street retailers in the UK, some will fit you much better than others, dependent on your body shape.