> The latest buzzword we hear in the industry is called "product as a service" — you buy a product, but still don't own it. That's so 2019 :-P Today it's "con

> The latest buzzword we hear in the industry is called "product as a service" — you buy a product, but still don't own it. That's so 2019 :-P Today it's "consumer as a product" -- you buy a product, they own YOU.