Many car brands are owned by the same company (see for example GM), many beverage companies are owned by the same company (see for example Coke or Pepsi), many

Many car brands are owned by the same company (see for example GM), many beverage companies are owned by the same company (see for example Coke or Pepsi), many beer companies, many electric drill companies, restaurant chains, hotel chains, candy companies, toilet makers, shampoo brands, and faucet manufacturers use this technique as well. I hear you arguing that Pizza however is clearly different and anyone proposing to bring hundred year old brand management practices to Pizza clearly needs to serve time in jail. I suspect if you looked into modern commercial kitchen practices, where restaurants commonly share kitchen facilities, you would be surprised to say the least.