5 ms·

The 3 Field Shopping Cart Web Form

26 points by mildweed 16y ago

joshfinnie 16y ago
There is a lot of cart web forms that just have a check box asking if your shipping address is the same as your billing address, isn't that easier to implement? Not sure the added vaule of seeing it "copy" from billing to shipping...
- wccrawford 16y ago
  Most of those just copy the data the same way anyhow, still in Javascript. I like the checkbox better, but it's not that different.
- wmeredith 16y ago
  I think you're missing the main point, which may or may not be the fault of the article, that you can auto fill (secondary info) city and state by using (primary info) zip code.
  - joshfinnie 16y ago
    Definitely missed that. 1) Is that US centric? 2) If no, why doesn't everyone do that?
megamark16 16y ago
How about Facebook Connect integration that pulls your address from your Facebook profile? ;-)
- beoba 16y ago
  That would make me shop elsewhere.
  - megamark16 16y ago
    Hence the wink. Sometimes ease of use just isn't worth it.
- wmeredith 16y ago
  Yeah, there's a fine line between helpful and creepy when it comes to using Facebook connect to enhance UX.
subpixel 16y ago
Unfortunately, it's not uncommon for a zip code to be shared by more than one town, city, or municipality. http://bit.ly/e6mOs5 http://bit.ly/e6mOs5 So while you could use this system to make an educated guess, you'd want to be very careful about getting confirmation before using the address, and that could defeat the original purpose of streamlining the data entry process. --edit-- It might actually be uncommon, but I think you still need to take it into consideration.
- magicc 16y ago
  I've been told the post office doesn't even use city/state info, when it finds a valid zip code. It's completely redundant.
  - iaskwhy 16y ago
    I always thought they would check one against the other giving priority to the city if unmatched. Whenever I have to send something by mail I always stare for a few seconds at the address while wondering what would happen if they misread it...
- mikeryan 16y ago
  I think you would always offer the user the ability to edit automated input. With the right zipcode db you could also offer a drop down of available cities if there is more then one.
- codebaobab 16y ago
  From the point of view of the Postal Service, there is nothing to take into consideration. A zip code uniquely identifies a geographical area (for the purposes of mail delivery) and it does not matter if that area crosses municipal, city or county boundaries. When a zip code does cross boundaries, the Postal Service picks one city that it uses as the "Actual" name for that zip code--even though a bunch of addresses in that zip code clearly fall in a different city! This is the city name that gets returned if you do a lookup or address verification. The post office is well aware that other cities might lie in that geographic area and accepts those city names as well. For example, follow the link below and enter 28451. http://zip4.usps.com/zip4/citytown_zip.jsp It is true that it might confuse the user if you auto-populate the city name, but I think that in practice it wouldn't be much of a problem. If you live in a split zip code and your city's name is not the Postal Service's "Actual" name, then you are probably already used to receiving lots of mail with that other city's name on it. For example: almost all bulk mail will use the "Actual" city name.
mbesto 16y ago
The system in the UK pretty much already does this and is ingenious. http://en.wikipedia.org/wiki/Postcodes_in_the_United_Kingdom http://en.wikipedia.org/wiki/Postcodes_in_the_United_Kingdom For example this functionality is pretty much available on any UK e-commerce site: http://www.magentocommerce.com/magento-connect/CraftyClicks/extension/1920/uk-postcode-address-finder http://www.magentocommerce.com/magento-connect/CraftyClicks/...
djhomeless 16y ago
As pointed out by mbesto, the UK system is pretty slick, and could be refined down to just two fields, however it would require breaking the standard flow of address input forms. With a street number, and a zip/postal code, you can get Street Name, City, and State in one fell swoop.
- lftl 16y ago
  If anyone actually knew their 9 digit zip in the US you'd get the same
wiseleo 16y ago
I pull this data from the user's PayPal account. Zero fields :) is what I absolutely strive for in my UX. Other than that, I also have logic in place to auto-insert your city and state. That's just a waste of time for the user and I honestly couldn't care less since all I really need is their Zip.

26 points by mildweed 16y ago

There is a lot of cart web forms that just have a check box asking if your shipping address is the same as your billing address, isn't that easier to implement? Not sure the added vaule of seeing it "copy" from billing to shipping...

wccrawford 16y ago
Most of those just copy the data the same way anyhow, still in Javascript. I like the checkbox better, but it's not that different.
wmeredith 16y ago
I think you're missing the main point, which may or may not be the fault of the article, that you can auto fill (secondary info) city and state by using (primary info) zip code.
- joshfinnie 16y ago
  Definitely missed that. 1) Is that US centric? 2) If no, why doesn't everyone do that?

megamark16 16y ago

How about Facebook Connect integration that pulls your address from your Facebook profile? ;-)

beoba 16y ago
That would make me shop elsewhere.
- megamark16 16y ago
  Hence the wink. Sometimes ease of use just isn't worth it.
wmeredith 16y ago
Yeah, there's a fine line between helpful and creepy when it comes to using Facebook connect to enhance UX.

subpixel 16y ago

Unfortunately, it's not uncommon for a zip code to be shared by more than one town, city, or municipality. http://bit.ly/e6mOs5 http://bit.ly/e6mOs5 So while you could use this system to make an educated guess, you'd want to be very careful about getting confirmation before using the address, and that could defeat the original purpose of streamlining the data entry process. --edit-- It might actually be uncommon, but I think you still need to take it into consideration.

magicc 16y ago
I've been told the post office doesn't even use city/state info, when it finds a valid zip code. It's completely redundant.
- iaskwhy 16y ago
  I always thought they would check one against the other giving priority to the city if unmatched. Whenever I have to send something by mail I always stare for a few seconds at the address while wondering what would happen if they misread it...
mikeryan 16y ago
I think you would always offer the user the ability to edit automated input. With the right zipcode db you could also offer a drop down of available cities if there is more then one.
codebaobab 16y ago
From the point of view of the Postal Service, there is nothing to take into consideration. A zip code uniquely identifies a geographical area (for the purposes of mail delivery) and it does not matter if that area crosses municipal, city or county boundaries. When a zip code does cross boundaries, the Postal Service picks one city that it uses as the "Actual" name for that zip code--even though a bunch of addresses in that zip code clearly fall in a different city! This is the city name that gets returned if you do a lookup or address verification. The post office is well aware that other cities might lie in that geographic area and accepts those city names as well. For example, follow the link below and enter 28451. http://zip4.usps.com/zip4/citytown_zip.jsp It is true that it might confuse the user if you auto-populate the city name, but I think that in practice it wouldn't be much of a problem. If you live in a split zip code and your city's name is not the Postal Service's "Actual" name, then you are probably already used to receiving lots of mail with that other city's name on it. For example: almost all bulk mail will use the "Actual" city name.

mbesto 16y ago

The system in the UK pretty much already does this and is ingenious. http://en.wikipedia.org/wiki/Postcodes_in_the_United_Kingdom http://en.wikipedia.org/wiki/Postcodes_in_the_United_Kingdom For example this functionality is pretty much available on any UK e-commerce site: http://www.magentocommerce.com/magento-connect/CraftyClicks/extension/1920/uk-postcode-address-finder http://www.magentocommerce.com/magento-connect/CraftyClicks/...

djhomeless 16y ago

As pointed out by mbesto, the UK system is pretty slick, and could be refined down to just two fields, however it would require breaking the standard flow of address input forms. With a street number, and a zip/postal code, you can get Street Name, City, and State in one fell swoop.

lftl 16y ago
If anyone actually knew their 9 digit zip in the US you'd get the same

wiseleo 16y ago

I pull this data from the user's PayPal account. Zero fields :) is what I absolutely strive for in my UX. Other than that, I also have logic in place to auto-insert your city and state. That's just a waste of time for the user and I honestly couldn't care less since all I really need is their Zip.