Lots of comments about alternative data like credit card data. But: 1. There are many factors that influence the movement of a security. "Short-term reality"

Lots of comments about alternative data like credit card data. But: 1. There are many factors that influence the movement of a security. "Short-term reality" (important KPIs basically) is just one element in the vector that determines price. 2. Getting long term exclusive alternative data is very difficult. Datasets are rapidly commodified.