Sending the deep link is the default behavior when you hit the convenient "Share" button. The only way to share the regular web page link is incredibly cumberso

Sending the deep link is the default behavior when you hit the convenient "Share" button. The only way to share the regular web page link is incredibly cumbersome: (1) Copy the Apple News deep link to your clipboard (2) Paste it into a browser that will actually show you the final destination of the app link. This step is impossible to do in Safari on iOS (it will force you to use Apple News, and if that's not installed, it will force you to go to the App Store). So you end up pasting the link into say, iOS Chrome. This still prompts you to go to the App Store for Apple News, but it allows you to cancel this and just load the web page. (3) After the link has loaded in your alternate iOS web browser, now you can copy the real article link and share it. The above is way, way, way too cumbersome for the vast majority of iOS users to ever want to do, let alone think about. So, in a practical sense, sharing true article links surfaced via apple news is cumbersome enough to be virtually impossible for most users.