It's not Netflix's fault. Netflix revealed a way to monetize the long tail of media content, owned by big studios. To those big studios, Netflix is just a midd

It's not Netflix's fault. Netflix revealed a way to monetize the long tail of media content, owned by big studios. To those big studios, Netflix is just a middleman; they'll raise rates until Netflix has no profit left, or give discounts where there's a marketing tie-in (this is why the earlier movie shows up in Netflix when the sequel is on in the cinema - it won't hang around for too long though). This structure is why Netflix is turning into yet another cable channel. There's no network effect beyond an install base and a bunch of customers paying monthly - not nothing, but also not actually much of a moat if users are using things like Amazon Firestick or something else that apps can easily be added to. If anything, copyright is the problem. Copyright ought to enable rent extraction to cover the cost of production and a healthy profit premium to encourage quality and have hits that cover losses. But beyond a certain point (and it's measured in years for cinema, not decades) the output probably ought to be considered cultural capital and have capped and non-discriminatory broadcast and streaming costs.