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I can't think of another service other than Netflix with such a hostile UX/UI. And this is in the age of popups galore. Everything about their UI is designed t
by harshalizee 7y ago
I can't think of another service other than Netflix with such a hostile UX/UI. And this is in the age of popups galore.
Everything about their UI is designed to keep me out of it as much as possible. My bingeing habits have drastically reduced and switched to alternatives like prime and Hulu.
1. Auto previews is probably the worst thing they've come up with. I just want to read the description, not be assaulted with trailers and ad for the show. This means you need to scroll faster than it can be invoked. This also means a tense experience where I can't just take my time to find what I want to watch or I have to look elsewhere.
2. Constantly moving 'Continue Watching' . I just want to get back to the show I was watching. Why is that so difficult to understand?
3. Showing me previews by cutting out the end credits. It's like no one at Netflix has any idea how to watch a movie/show. Sometimes you want to reflect on what you just experienced. Or talk to the people around you about what happened. This is just extremely bad behavior on an app that's paid for.
4. The discovery is straight up garbage. A rand() function on the top global watched tv shows/genre will result in a better selection then the crap their ML algorithm puts out.
Ironically all their 'engagement' tactics had moved my household from Netflix to Hulu and prime more. 2020 is probably when we'll cut the cord on Netflix.
Netflix had a huge advantage of being the first and the biggest in streaming services. They could have been easily the Google Search equivalent in their field. Instead, today their just one of the very many services with no discernible difference.
Netflix has solid engineers who were amazing to work with, but their product management teams would be people I'd never hire because it's very clear no one really understands the product.