The point is really company size and/or monopoly. If I don't like my barber's service I go the next one. But if I don't like Google and don't have an iPhone th

The point is really company size and/or monopoly. If I don't like my barber's service I go the next one. But if I don't like Google and don't have an iPhone there there a many things that I cannot do because every business assumes you can run their apps. If I don't like Airbnb, renting holiday accommodations can be quite limited because many properties are not available on alternative channels. Boeing has failed badly, but they are considered too big to fail. The problem is not limited to digital services. I think the only solution is what happened to AT&T decades ago. If a company's market share is too big, they need to be split up by government intervention.