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There's one other bit of prescience in Wired's cover story that I've never seen anyone mention anywhere (including this retrospective). It's hiding in plain sig
by mortenjorck 16y ago
There's one other bit of prescience in Wired's cover story that I've never seen anyone mention anywhere (including this retrospective). It's hiding in plain sight on the cover: http://www.magazine.org/ASSETS/FB3E53577D7F42CAB9D5053CE35804A7/33b.jpg http://www.magazine.org/ASSETS/FB3E53577D7F42CAB9D5053CE3580...
Can you spot it?
- gacba 16y agoThe only one I can figure out is the "Steve Jobs as God" metaphor from the bleeding heart makeover of the Apple logo.
- mortenjorck 16y agoMaybe... was that new at the time? Here's what I was looking at: Typography. Wired's cover has the headline set in Myriad Pro. In 1997, Apple's corporate identity used a variant of Garamond Condensed. In 2003, they would retire Garamond after nearly twenty years of service – for Myriad Pro. It's now the font on every Apple ad, web headline, box, and hardware nameplate.