Certainly there are a couple of ridiculous ideas in there, but some of them are shockingly prescient: "Don't disappear from the retail chains. Rent space in a

Certainly there are a couple of ridiculous ideas in there, but some of them are shockingly prescient: "Don't disappear from the retail chains. Rent space in a computer store, flood it with Apple products...staff it with Apple salespeople..." "Get a great image campaign. Let's get some branding (or rebranding) going on." "Do something creative with the design of the box and separate yourselves from the pack. The original Macs stood out because of their innovative look. Repeat that. Get the folks at Porsche to design a box. Or Giorgio Giugiaro. Or Philippe Starck." "Give Steve Jobs as much authority as he wants in new product development...Even if Jobs fails, he'll do it with guns a-blazin', and we'll be spared this slow water torture that Amelio has subjected us to." "Dump (or outsource) the Newton, eMate, digital cameras, and scanners... Sell off the laser printer business." And seriously: "Build a PDA for less than $250 that actually does something: a) cellular email b) 56-channel TV c) Internet phone." Wired's 1997 article predicted Apple stores, the Jony Ive era of Apple industrial design, a decade's worth of iconic advertising, and the iPhone. I think we can forgive a suggestion or two about building Apple-branded UIs for washing machines.