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The biggest (and worst) achievement of the Netflix UX is keeping people scrolling through lists (since almost nobody likes the blaring auto-playing previews of
by newscracker 7y ago
The biggest (and worst) achievement of the Netflix UX is keeping people scrolling through lists (since almost nobody likes the blaring auto-playing previews of what's selected) and adding things to their lists but not really spending time watching movies or shows. This way, Netflix prevents its customers from spending time on competitors' platforms while also saving tons of bandwidth and other resources. It's a devious and genius UX!
Anyone from Netflix claiming that they truly want their customers to watch more on Netflix is delusional or lying or both! For example, Netflix customers have complained about the auto-playing previews for a long time and there's no solution from Netflix.
- TheFiend7 7y agoI'd argue it's a balance. While I agree it's logical for them to want to optimize a balance between watching and scrolling. They don't want you to scroll forever, otherwise you'll get bored and not watch anything, I can only tolerate searching for nothing for so long. Do that enough times and you have a subscription cancellation fast approaching.
- newscracker 7y agoI don’t have the link handy, but I remember reading that many (or most) Netflix users spend a significant amount of time managing and going through their lists to decide what to watch. Anecdotal observations and a handful of personal conversations have revealed the same. I don’t think as many people are canceling for this devious UX to be a money problem for Netflix.
- pixelrevision 7y agoI hate that autoplay preview feature with a passion. So does everyone in my house. It’s gotten to the point for me where I’ll open any alternative ui (Roku app, Apple TV app, random web searches) to avoid having to use theirs.