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#8: Buy a song Status: Done It compares buying a song for marketing purposes to selling music, and then moves on to an unnamed allusion of what Microsoft did w
by sudont 16y ago
#8: Buy a song Status: Done
It compares buying a song for marketing purposes to selling music, and then moves on to an unnamed allusion of what Microsoft did with "Start me up" to what Apple does with background music. The takeaway is that Apple should brand itself with a specific pop song that has existing cultural cache, which it never did. I consider that "way off."
- bhousel 16y ago"The takeaway is that Apple should brand itself with a specific pop song that has existing cultural cache, which it never did." You can seriously think of no time in the past 15 years that Apple has done this? Edit: I'll give you a hint: http://en.wikipedia.org/wiki/Music_used_by_Apple_Inc%2e http://en.wikipedia.org/wiki/Music_used_by_Apple_Inc%2e
- sudont 16y agoEh, can't win 'em all. I wasn't even within 40 miles of a mac in 2000, the Steppenwolf thing is news to me.
- tesseract 16y agoI think it can be argued that Apple never created as much of a cultural sensation as Microsoft did with its use of "Start Me Up". On the other hand I've heard people refer to Yael Naim's "New Soul" as 'the Macbook Air song' on a few occasions.