I don't think it's about viewership, but rather the financial return. Extending a show? Most of your viewers will be long time Netflix subscribers who are alre

I don't think it's about viewership, but rather the financial return. Extending a show? Most of your viewers will be long time Netflix subscribers who are already unlikely to churn. Buy an existing show/create a new one? Now you're pulling in people who aren't already Netflix subscribers. Some of them will remain long term users. Plus -- you're creating an asset (the show) that you can sell once it's run its course.