> Surely people can make money around it. I think I just saw an ad for an app on YouTube that is supposed to help you with fasting. You could market zero-calo

> Surely people can make money around it. I think I just saw an ad for an app on YouTube that is supposed to help you with fasting. You could market zero-calorie electrolyte tablets, or break-fast bars / tubes / whatever to give you the optimal recovery to "non-fast" mode. You could market protein or vitamin supplements to counter the fact that you're getting 2/3 or 1/3 of the nutrients, but probably still requiring the same amount of some nutrients. I think there's lots of opportunity for the creative to make money from this fad. :-)