I see a lot of designers who are very creative but are creating artwork instead of interaction designs. The problem is: it sells. Customer wants a website, de

I see a lot of designers who are very creative but are creating artwork instead of interaction designs. The problem is: it sells. Customer wants a website, designer makes a peace of art, customer thinks it looks amazing, contracts are signed. The the trouble starts when it is getting build. Real texts are much longer than designed, the available pictures don't fit as good as the hand picked stock pictures, and the interaction.. well it all looked great on paper. I believe it's dumb to get contracts this way because the project always delays because the client doesn't get what works. It's better to sell customers a moodboard and then design interaction as the project moves along.