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How does Nielsen know 88% of Americans are using a second device while watching TV? How is that data gathered, and how is the research conducted?
by throwawaymath 7y ago
How does Nielsen know 88% of Americans are using a second device while watching TV? How is that data gathered, and how is the research conducted?
- throwaway55554 7y agoSmart TVs know what you're watching and when. Smartphones know what you're doing on it and when. It's simply connecting the two at this point.
- throwawaymath 7y agoThat still seems a little too simple. How are they controlling for multiple people in a household from the same IP address? How are they capable of telling the same person watching TV is performing the activity on the smartphone?
- throwaway55554 7y agoVoice detection.
- try567y56 7y agoYou can get RAEL people to examine that ;) Don't worry, we, unlike machines are still capable of doing that