In the UK at least it feels very much AOL --> Facebook, and for what it's worth I've always assumed that in that aspect we are just mimicking America (without h

In the UK at least it feels very much AOL --> Facebook, and for what it's worth I've always assumed that in that aspect we are just mimicking America (without having bothered to confirm that assumption). From (roughly, from memory) 2000 to only a couple of years ago I was regularly seeing "AOL Keyword: <blah>" in video more traditional (print/real-life) advertising. The biggest example that comes to mind is movie trailors, they ALWAYS promoted with AOL, but plenty of other brands were, too. Possibly the reason I always assumed that it carried over from America was the fact that, at least in my corner of England, AOL were reasonably irrelevant. I mean, they weren't unknown, or even unused, but they didn't exactly seem like a big player. (Again, this was during the latter part of my childhood, so this is from memory of my experience, not from analysing businesses at the time.)