I don't know about the bike itself, but the pricing is an excellent innovation. Now I can buy the Brompton of my dreams, secure in the knowledge that I'm gettin

I don't know about the bike itself, but the pricing is an excellent innovation. Now I can buy the Brompton of my dreams, secure in the knowledge that I'm getting an amazing bargain. In other news, it might be time to reread Cialdini. ;)