What else am I supposed to do when 30% of the content is ads? The second screen is for me to look at while the ads are muted and I'm waiting for them to go away

What else am I supposed to do when 30% of the content is ads? The second screen is for me to look at while the ads are muted and I'm waiting for them to go away. Once I caught myself doing this enough times, of course I just canceled the cable subscription, but a lot of my family members still seem to do this. At my parent's house, Law and Order marathons are essentially their choice of background noise. They rarely seem to sit down to watch a show on purpose.