I'm pretty sure most sites that asked me to allow cookies in the past week were not "companies built on surveillance capitalism". Youtube rarely asks me about t

I'm pretty sure most sites that asked me to allow cookies in the past week were not "companies built on surveillance capitalism". Youtube rarely asks me about this and to be quite frank I don't mind adds on youtube nor that they are targeted adds - even if they are rather poorly targeted - I'm not sure why this should be illegal. I think whatever problems the cookie laws that got us all the popups are trying to solve would be better solved in conjunction with some technical changes. Like I could say in my browser what sort of cookies I allow - or set up some rules. Sure sites can just break the law and disregard this - but they can do it now anyway by just saving cookies even if I click "don't allow" or "decline" on the dumb popups.