4 ms·
What utility do these Facebook pages of companies offer, other than allowing me to become a fan? I am not even sure if I want to have news feeds of my favorite
by Tichy 16y ago
What utility do these Facebook pages of companies offer, other than allowing me to become a fan?
I am not even sure if I want to have news feeds of my favorite products. Quite the other way round: I like products that have a high quality and last for a very long time. This implies that once I buy it, I don't need a news stream about it for a very long time anymore, either. The product should stay out of my way and do what it is designed to do.
Also, it would embarrass me to advertise stuff to my friends.
- wyclif 16y agoI am a fan of a number of consumer brands on Facebook, and occasionally I'll experiment with Liking them just to see if they are doing a lot of branding and interaction with customers. But I notice that I don't get much value from these Fan pages. Most of them don't offer me any incentive to come back, and don't tell me much more than what I already know about the product. I think it's smart to promote a brand or B2C company there because of the numbers, but I wonder if the conversions created are all that big.
- klbarry 16y agoJust from my experience/research, it seems to convert pretty terribly to sales. Certainly in Patio11's experience, FB ads don't convert at all.
- ryancarson 16y agoThe most powerful utility is being able to message your fans. It's like getting them on your email list, but even more powerful because sharing and commenting are viral and easy.