PG says: "Someone riding a motorcycle isn't working any harder. But because he's sitting astride it, he seems to be making an effort. When you're riding a Segwa

PG says: "Someone riding a motorcycle isn't working any harder. But because he's sitting astride it, he seems to be making an effort. When you're riding a Segway you're just standing there." and: "So there may be a way to capture more of the market Segway hoped to reach: make a version that doesn't look so easy for the rider. It would also be helpful if the styling was in the tradition of skateboards or bicycles rather than medical devices." This thing does in fact look rather like a bicycle, and the rider does sit astride it. Perhaps the YikeBike people have read PG's note about the Segway. On the other hand, I think it still makes it look as if the rider is "too lazy to walk". If that (rather than, say, the $3600 price tag) makes the YikeBike fail, then it'll indicate that PG's basic analysis was right even though his proposed ways of solving the problem were wrong.