I remembered a mixergy interview with Andrew Mason, who said that Groupon's secret lies in their writing. I duly subscribed to the list and unfortunately found

I remembered a mixergy interview with Andrew Mason, who said that Groupon's secret lies in their writing. I duly subscribed to the list and unfortunately found it waffly and difficult to read. There is a thread on Quora about this. I wondered if Groupon does any testing at all and Andrew doesn't claim to do so. I think these ads are an extension of their smug copywriting. They'd have to do a lot better than this if they want to win hearts and minds.