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Market research isn’t its own category? https://en.wikipedia.org/wiki/Market_research https://en.wikipedia.org/wiki/Market_research
by melling 7y ago
Market research isn’t its own category?
https://en.wikipedia.org/wiki/Market_research https://en.wikipedia.org/wiki/Market_research
- kristianc 7y agoAlthough you might hire specialist market research firms, market research definitely falls under the remit of the modern marketer’s job. Market research firms will also regularly supply insights and opinions about positioning, which definitely falls under marketing. Competitive differentiation is so fundamental to positioning that it doesn’t really make sense to treat them as siloed functions.