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> That should probably fall under a different category than marketing. I work in product marketing for a large SaaS and would absolutely consider talking to cu
by kristianc 7y ago
> That should probably fall under a different category than marketing.
I work in product marketing for a large SaaS and would absolutely consider talking to customers (potential and actual), and talking to people who talk to customers (such as sales, CS) as part of my job. It would be incredibly hard to do my job without it.
The answers to most questions in marketing come from outside the building. We’re not overloading the term - you appear to be narrowly defining the term as advertising and branding.
- melling 7y agoMarket research isn’t its own category? https://en.wikipedia.org/wiki/Market_research https://en.wikipedia.org/wiki/Market_research
- kristianc 7y agoAlthough you might hire specialist market research firms, market research definitely falls under the remit of the modern marketer’s job. Market research firms will also regularly supply insights and opinions about positioning, which definitely falls under marketing. Competitive differentiation is so fundamental to positioning that it doesn’t really make sense to treat them as siloed functions.