> "making sure you’re solving someone’s real problem" When I studied a couple of university marketing subjects in the mid-90s, we were taught that's about the

> "making sure you’re solving someone’s real problem" When I studied a couple of university marketing subjects in the mid-90s, we were taught that's about the most fundamental aspect of marketing. > “We’re overloading the term” I think it's more likely you're reacting to a stereotype of marketing held by people outside the field, rather than what it really is according to those who do it properly. From the author's own summary of the book: So basically: start marketing the day you start coding. Or, actually... before you even start coding! Validate your idea, build a prototype, show it to people, gather feedback, improve it and keep going.