I hope other people new to marketing themselves don't read this. Choosing "most hyped" market segments isn't good advice. You want to be a supplier in a market

I hope other people new to marketing themselves don't read this. Choosing "most hyped" market segments isn't good advice. You want to be a supplier in a market segment that has high demand and low supply. "Most hyped" in most cases means that the segment has high demand, but also high supply. "Most hyped" is where you find everyone who's following the big obvious trends. It's better advice to position self where there is demand, but too little supply. If talking about tech, it's often tech that's trending in the client circles, but somewhat obscure in the contractor circles. This implies that where the bulk of contractors are isn't interesting, unless you have something that makes their offers obsolete.