You’re a much ‘purer’ coach than I am, in the sense that I provide a lot more business advice and fewer questions [1]. Even so, I wholeheartedly agree with your

You’re a much ‘purer’ coach than I am, in the sense that I provide a lot more business advice and fewer questions [1]. Even so, I wholeheartedly agree with your observation that it is the personal fears and self-work that is most impacting these leaders and their businesses. I also acknowledge your reference to your own coach. It amazes me (and I’ve been doing this since 2006) how many other business coaches I meet who don’t see the value in having their own coach. That says a lot about a career (I wouldn’t call us a profession) that is loaded with unqualified shonks. I look forward to re-reading this piece many times. Thanks. [1] An artefact of my clients, who are generally $2-$20M ARR with limited prior business experience, and my own business model which engages leadership teams more and longer, more regular coaching sessions.