In more recent years, maybe American Apparel? I won't dignify them with a link, but if you search for "american apparel nsfw" you will find an Esquire article a

In more recent years, maybe American Apparel? I won't dignify them with a link, but if you search for "american apparel nsfw" you will find an Esquire article about their ads. Regarding Stephenson's catalog, the '70s were a different time. If you had some friends over and you had a hot tub in the back yard, of course you would invite them to jump in, and of course they would take their clothes off first. It would be the polite thing to do. That kind of casual nudity was just a normal part of life in many circles back then. It didn't even imply anything sexual. The closest thing to a sexual reference in the catalog is a cute photo sequence on page 9 where the husband and wife company owners show how the sleeping bags can be zipped separately or together. It's pretty tame compared to AA's hyper-sexualized advertising. That's a whole different kind of NSFW. After taking another look through Stephenson's catalog, the other thing that strikes me is how much useful information there is. That guy loved to write! Sometimes he went on and on, but I would sure take that over too little information. The section on sleeping bag baffles is an education on its own.