Agree 100%... But keep in mind the iPhone launched in 2007. The App Store launched about a year later and was really what made the iPhone a platform (that satis

Agree 100%... But keep in mind the iPhone launched in 2007. The App Store launched about a year later and was really what made the iPhone a platform (that satisfied the Bill Gates test, created wonderful network effects, etc). Apple having a spot in everyone's ear sets them up quite well strategically. While Google, Amazon, etc have been battling it out with in-home devices, Apple went straight for the ear.