You seem to be looking at this as a consumer who got a fake item (from a 3rd-party seller). Store experience is not the same as business execution. The company

You seem to be looking at this as a consumer who got a fake item (from a 3rd-party seller). Store experience is not the same as business execution. The company is operating optimally, making the most revenue with the most growth while controlling costs and taking market share from all of its rivals. Nothing's perfect, but this is as close as you can get with a trillion dollar company that remains in the lead and is pulling even further ahead.