I couldn't read the article due to EU regulations. The counterfeits are probably from China and China doesn't respect foreign IP, and they can probably open hu

I couldn't read the article due to EU regulations. The counterfeits are probably from China and China doesn't respect foreign IP, and they can probably open hundreds of shell businesses anyway so suing one or Amazon removing one will not help. Amazon has armies of lawyers and will argue they acted whenever they knew something was counterfeit, but as the website is automated they did not know ahead of time. Counterfeit means it is violating trademark IP, meaning riding on the quality reputation of the brand while not meeting it.