I don't think the company handling the campaign went out of their way to offend the customer base. It is must likely that they did exactly what Groupon told the

I don't think the company handling the campaign went out of their way to offend the customer base. It is must likely that they did exactly what Groupon told them to do. Groupon and their CEO are know for this kind of irreverent humor. It's the image they like to portray.