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I think their mistake is that they advertised to their existing customer base, who are familiar with Groupon's cheekiness, and who are also noted as being raven
by NHQ 16y ago
I think their mistake is that they advertised to their existing customer base, who are familiar with Groupon's cheekiness, and who are also noted as being ravenous deal hunters.
- teyc 16y agoYes, their ad was in the same tone as their email copy. But the demographic is totally different. Being easygoing and joking around can sound callous when people are just starting to get to know you.