These metrics are anonymized. This is for A/B testing and it's common practice to optimize onboarding flow based on where users came from. Not stalking at all.

These metrics are anonymized. This is for A/B testing and it's common practice to optimize onboarding flow based on where users came from. Not stalking at all. It's literally called Growth and companies have entire teams dedicated to optimizing onboarding. >> Your metric should be whether you are making more $$$ with the ads than without. Not if you have different conversion rates based upon where your customers come from (and want to improve conversation rates by A/B testing different customer segments); then the metric you suggest is bad. You have an extra variable which is organic acquisition so you can't optimize as well.