I'll add to that advice. Get insoles with the right amount of arch support, then swap out either the shoes or insoles at the first sign of breakdown. And stretc

I'll add to that advice. Get insoles with the right amount of arch support, then swap out either the shoes or insoles at the first sign of breakdown. And stretch after workouts. I had a bout of plantar fasciitis a couple of years ago. I tried lots of things, and the magic formula does seem different for everyone, but the combination that got me out of it was SofSole Arch insoles and simple ankle rotations. I've stuck with SofSole for walking, but switched to various stiffer types (e.g. ViveSole, Hyperspace) for running, plus the ankle rotations, and basically wouldn't wear shoes without them at this point. BTW the ankle rotations can also help with shin splints, which I get more from snowboarding than from running, but maybe someone else will find that useful. Super easy, quick, and worth it.