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I'm not sure on the math, but the first thing that comes to mind is that they are a more general interest type of web property. AOL needs content it can direct

by noahc 16y ago

I'm not sure on the math, but the first thing that comes to mind is that they are a more general interest type of web property. AOL needs content it can direct users too, my mom isn't interested in TechCrunch, but she might be interested in HuffPo's content.