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I don't think they see "people who like trying new things" as their target audience so much as "people who like saving money on things". Most people probably pr

I don't think they see "people who like trying new things" as their target audience so much as "people who like saving money on things". Most people probably prefer a deal like that (or, say, the Living Social Amazon deal) to one for some random local business because more people have a desire to purchase things from Bed, Bath, and Beyond than to purchase from a given random local business.

SwellJoe 16y ago
That could be; and is, perhaps, why they have had such explosive success. I was under the mistaken impression, based on reading interviews with the founders and seeing the founders speak, that they were interested in bringing interesting local businesses exposure. I may have also been fooled by the description of their product on the website: "Check your email, Facebook or Twitter feeds for daily deals on cool local businesses." It wouldn't have crossed my mind that anyone would ever consider Bed, Bath and Beyond to be a "cool" or "local" business...but, I'm old. WTF do I know about "cool" or "local" (or "business", for that matter, it would seem).