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Interesting that no one has mentioned Sonic the Hedgehog movie. The first trailer came out and everyone thought it was terrible: https://youtu.be/4mW9FE5ILJs h

Interesting that no one has mentioned Sonic the Hedgehog movie. The first trailer came out and everyone thought it was terrible: https://youtu.be/4mW9FE5ILJs https://youtu.be/4mW9FE5ILJs It had to be taken back to the drawing boards, and they pushed back the release date. The new one is much better. This must be the first case of movie trailer A/B test

unfunco 7y ago
I don't think it's the first case, movie studios have used focus groups for a long time.
- tomashubelbauer 7y ago
  I'm sure the Sonic movie used focus groups as well. The difference is they all seemingly signed off on it and it wasn't until the first trailer dropped and the people's reaction was so negative that they decided to redo it.
hinkley 7y ago
Think I heard the FX team behind Sonic went bankrupt. That’s going to serve as a cautionary tale, if anything.
- ravedave5 7y ago
  why speculate when it's so easy to google?
  - RandomBacon 7y ago
    I'm sorry that you're being downvoted. It would be nice if people verified facts they aren't sure of before spreading them and furthering misinformation.
    - meddlepal 7y ago
      Funnily enough a search for "sonic fx team bankrupt" on Google now links to the original comment on HN.
  - hinkley 7y ago
    Shutting down, not bankrupt: https://www.ign.com/articles/2019/12/12/animation-studio-responsible-for-sonic-movies-redesign-reportedly-closed https://www.ign.com/articles/2019/12/12/animation-studio-res...
- glandium 7y ago
  For other reasons, afaik.
rzzzt 7y ago
I'm more and more convinced that it's a bad cop-good cop sort of promotion going on in both cases: 1) Publish trailer with atrocious version 2) Wait patiently for reactions and news coverage 3) Announce that you will revise the art before the release of the movie due to feedback from the public (when in fact it was a "build one to throw away" sort of thing)
- glandium 7y ago
  I don't remember where I heard that, but in the context of that specific trailer and film, some VFX guy was saying that typically, at the point a trailer is released, the CGI in the trailer is about as far as production has gone with CGI.
deleted 7y ago
[deleted]

unfunco 7y ago

I don't think it's the first case, movie studios have used focus groups for a long time.

tomashubelbauer 7y ago
I'm sure the Sonic movie used focus groups as well. The difference is they all seemingly signed off on it and it wasn't until the first trailer dropped and the people's reaction was so negative that they decided to redo it.

hinkley 7y ago

Think I heard the FX team behind Sonic went bankrupt. That’s going to serve as a cautionary tale, if anything.

ravedave5 7y ago
why speculate when it's so easy to google?
- RandomBacon 7y ago
  I'm sorry that you're being downvoted. It would be nice if people verified facts they aren't sure of before spreading them and furthering misinformation.
  - meddlepal 7y ago
    Funnily enough a search for "sonic fx team bankrupt" on Google now links to the original comment on HN.
- hinkley 7y ago
  Shutting down, not bankrupt: https://www.ign.com/articles/2019/12/12/animation-studio-responsible-for-sonic-movies-redesign-reportedly-closed https://www.ign.com/articles/2019/12/12/animation-studio-res...
glandium 7y ago
For other reasons, afaik.

rzzzt 7y ago

I'm more and more convinced that it's a bad cop-good cop sort of promotion going on in both cases: 1) Publish trailer with atrocious version 2) Wait patiently for reactions and news coverage 3) Announce that you will revise the art before the release of the movie due to feedback from the public (when in fact it was a "build one to throw away" sort of thing)

glandium 7y ago
I don't remember where I heard that, but in the context of that specific trailer and film, some VFX guy was saying that typically, at the point a trailer is released, the CGI in the trailer is about as far as production has gone with CGI.

deleted 7y ago

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