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unfortunately, not every television ad viewer has heard of Andrew Mason being Groupon's CEO .. much less about his startup school talk and his philosophy and wh
by desigooner 16y ago
unfortunately, not every television ad viewer has heard of Andrew Mason being Groupon's CEO .. much less about his startup school talk and his philosophy and what not ..
there's not much sense in defending these ads, whatever the deeper thought may have been .. upon viewing them, they were crass, not humorous and definitely not in the right taste.
- catshirt 16y agoregardless of wether or not they're familiar with groupon or andrew, the irony remains: "for all the talk about helping Tibet and saving endangered whales, we vote with our dollars in favor of ethnic food and fun excursions"
- besquared 16y agoThis is exactly why these are amazing. He took a group activism site that basically couldn't make anything and turned it into the fastest growing company in the history of the world. They turned down a $6 billion offer and paid for all these superbowl ads. The real irony here is people's principles don't actually matter. People can't help themselves and will take saving $15 on a dinner millions of times over rather than offering it up to any of their principles or supposedly lofty morals. Mason discovered the real secret here which is it doesn't matter which moral road you're on people can't help themselves. The reason people think these are crass is that they can't deal with the realization of their own moral corruption and hypocrisy. These commercials are a statement about the same people who are lambasting them. They got trolled and the more they rage the more they out themselves for the ruinous morally crippled savages that they truly are.
- sunchild 16y agoWell, that's one hell of a marketing strategy. I'm chalking this one up to poor sense of humor and put Groupon in the deadpool.