4 ms·

Question here. Why not place a solid call-to-action during the advertisement for people to visit their website and sign-up? All they said was "visit Groupon.c

Question here. Why not place a solid call-to-action during the advertisement for people to visit their website and sign-up? All they said was "visit Groupon.com". All Groupon needs is your e-mail address and a zip code. It seems like they could have baited people with something and really grown their subscriber base? Am I crazy for thinking that was a wasted opportunity, or does that not work well with such a massive audience? Maybe the agency they hired only does branding and couldn't fathom the thought of getting direct responses? Curious.

chc 16y ago
Isn't "Visit Groupon.com" a call to action? That's what it was called back in my day. As for signing up, the website itself contains that call to action.
- alphadog 16y ago
  Yes, it's a CTA. Just a weak one in my opinion.
pchristensen 16y ago
If you go to Groupon.com, the only thing you can do is sign up. One big fat call to action. If you get people to the site, then 90% of the battle is already won.
timmins 16y ago
I think the biggest mistake is that the groupon.com page is plugging to watch Super Bowl commercial and sign up. If you actually follow through to http://savethemoney.groupon.com/ http://savethemoney.groupon.com/ one can find that there are some serious active campaigns to aid these movements. If you donate $15 to Greenpeace you get $15 in Groupon credit. They're making it way to easy to hate them through this and miss some huge opportunities to help others.
- piotrSikora 16y ago
  Totally agreed! It seems that someone forgot about context in which those ads are watched.