> If you want a cheap trick to make a difference — here's one: minimalism. Focus on the bare essentials and get rid of the rest. It's an easy way to differentia

> If you want a cheap trick to make a difference — here's one: minimalism. Focus on the bare essentials and get rid of the rest. It's an easy way to differentiate, because most others are doing the opposite: tons of crap. For a moment I thought this was about real life minimalism.