Unless there's something I'm missing, Argyll is a small press. Smashwords is more like a vanity press, which is what you describe. There's a huge difference bet

Unless there's something I'm missing, Argyll is a small press. Smashwords is more like a vanity press, which is what you describe. There's a huge difference between those two kinds of publishers, even if both give authors more responsibility than a traditional publisher. "Self-publishing" is really orthogonal to both of those, though today most people would probably describe any vanity press as effectively self-published.